The Algoland 2030 Business Model: How would it look?

During a full-day conference at Villa Solbacken in Kalmar, twenty-two participants representing industry, university and public sectors gathered to explore the vision for the future of Algoland. The conference, led by Joacim Rosenlund and headed by Catherine Legrand, was an effort to find entrepreneurship possibilities, to look for creative solutions and to discuss ideas as to how best to utilize Algoland’s value, both in sustainable solutions and in the industrial sector.

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Participants from the university, industry and public sectors worked together to find strategies for the Algoland 2030 business model 

The day began with presentations by Team Algoland leaders – Catherine, Martin Olofsson and Elin Lindehoff, and continued with a talk by Joacim about entrepreneurship and business models. Entrepreneurship can be defined as seeing and acting on possibilities – the participants experienced this in practice by constructing ducks out of a limited set of lego pieces and then something other than ducks. All were unique creations showing the many possibilities even though the resources are limited! Four groups then discussed several questions regarding the possible value proposition based on Algoland, a conversation that continued during lunch.

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How would you build a duck? An exercise: Find solutions with Legos! 

The rest of the day focused on constructing business models based on the Algoland concept. A business model is a story about how an organisation or company functions and the tool we used for this is called a business model canvas. In the workshop, canvases were used to  discuss the how, what and to whom. Four groups discussed the potential value of Algoland focusing on products and environmental improvement.

At the end of the day the groups pitched their four business models which focused on the following areas:

–          Ecosystem services combined with a fodder consisting of mussels and algae

–          Solving global food challenge with a new protein source

–          Climate smart universal oil based on algae

–          Fodder for dogs, cats and horses from algae

In the end, the Algoland 2030 Workshop showed potential ways forward, both in terms of research and eventual commercialization. When gathering competencies from different areas new ideas emerge and new futures become possible.

Participants from this conference included representatives from:

Linnaeus University Department of Biology and Environmental Sciences
Cementa AB
Kalmar Kommun
Kalmar Science Park
Energy Agency for Southeast Sweden
VoS teknik
Regionförbundet i Kalmar Län
SMA Mineral
Kalmar Energi
Voxtorp Farm

-Joacim Rosenlund

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